Mark Lambert tells stories for a living.
Mark’s background as a print and broadcast journalist and as a communications director for a major public agency taught him to quickly learn a lot of things about other people’s jobs and issues. Since creating Lambert Media, Mark has helped dozens of companies, agencies, schools, associations and individuals tell their stories to the public.
“I enjoy meeting smart people who have a passion for what they do, and I find it gratifying to put together a plan that advances their ideas, projects, products and issues.”
Mark started his professional life in newspapers, first as a sportswriter and then as a news reporter. He then worked for several years in television news, as a managing editor, executive producer and news director. Mark joined the Louisiana Department of Transportation and Development in 2004, and after nearly six years, four major hurricanes and two governors, Mark began work as a full-time communications consultant.
“My background and experiences taught me valuable lessons that I use every day in Lambert Media. As a newspaper reporter, I learned there are always at least two sides to a story, and whoever tells their story the best is the one people believe the most. As a television manager, I learned the public’s attention span is short, and if you don’t grab them quickly with something compelling, you’re history. As a public relations professional, I learned that few people are able to see themselves as others see them. All of these lessons guide me as I help my clients solve issues, communicate with the public or handle a crisis.”
Mark has received critical acclaim from a diverse group of organizations, including the National Partnership for Highway Quality (Gold Award), the Radio and Television News Directors Association (Edward R. Murrow Award) and the National Association of Secondary School Principals (Benjamin Fine Award). Mark also is a frequent guest speaker, an adjunct journalism professor and conducts communications workshops for organizations such as Louisiana State University, the Association for the Promotion of Campus Activities, Colorado Department of Transportation, American Red Cross, Mississippi Department of Transportation, Southern University and American Association of State Highway and Transportation Officials. As a writer, Mark’s work has been published hundreds of times by People Magazine, The (New Orleans) Times-Picayune, The (Baton Rouge) Advocate and Associated Press. He has been quoted and interviewed extensively as a source and as a subject matter expert by The New York Times, Washington Post, Los Angeles Times, ABC Radio News, CBS News, CNN News, Fox News, NBC News, MSNBC, The Weather Channel and National Public Radio.
“I’ve been fortunate to win a lot of awards, and everyone likes to receive recognition for their work. But I mostly value the relationships I’ve been able to develop with clients. It is completely satisfying to meet someone who is doing a great job or has a worthy cause or campaign and be able to push them where they belong by simply telling their story in a way that people can understand. I love my job!”